What happens when two legendary advertising creative directors team up with OneDay directors Bouha Kazmi and Samir Mallal to create an AI-powered Super Bowl–worthy spot?
Adrenaline Junkies has just been announced as a finalist in Luma’s AI Dream Brief competition. A high-octane ski resort spot directed by OneDay and created in collaboration with Hal Curtis and Chuck McBride, two of the most celebrated creative directors in advertising history.
The film serves as the inaugural project from Arts & Intelligence, the newly launched AI division of Arts & Sciences.
Curtis and McBride set the creative benchmark for a generation and helped define the modern era of advertising through their work at Wieden+Kennedy and beyond, creating campaigns with leading film directors including David Fincher, Jonathan Glazer, Spike Jonze, Errol Morris, and Dougal Wilson.
Set against a stark, snow-blanketed mountain expanse, the film follows a cast of thrill-seekers through an escalating cycle of crashes, wipeouts and the absurd determination to go again.
It zeroes in on that split second where logic gives way to impulse, and the very human compulsion to return to the thing that just broke you.
Credits
Client Luma AI
Directors Hal Curtis & Chuck McBride
Directed by OneDay
Produced by Arts & Intelligence and OneDay
For Arts & Intelligence
Co-Founder/EP Mal Ward
Co-Founder/EP Marc Marrie
Co-Founder/EP James Bland
For OneDay
Co-Founder/EP Samir Mallal
Co-Founder/EP Bouha Kazmi
AI Creative Director Bouha Kazmi
AI Creative Technologists Bouha Kazmi & Samir Mallal
Producer Macha Alfandary
Casting Kennedy Casting
Editor Jim Wright
VFX Analog Studio
ColourEthos Studio
Colourist Beatrice Tremblay
Colour Producer Jake Grom
Music "Piano Sonata No.16 in C Major" by Mozart
Music Supervisor Good Ear Music Supervision (GEMS)
Performer Doran Danoff
Foley Foley Stage
Sound Design & Mix Jason Peacock
Head of Audience Conrad Quilty-Harper
Head of Growth Madelaine Guppy
Operations Nalani T.